Often when doing email promotions, you can easily disregard the many email marketing tools that happen to be crucial that you the method. Many people believe that sending marketing emails is centered on having an autoresponder and that’s it. The fact is that you require more e-mail marketing tools than just an autoresponder to succeed as a professional marketer.
Let’s check out the 4 email marketing tools every professional email marketer needs to have in their locker:
Tool 1 – Autoresponder Service
We’ll start off with obviously the autoresponder service first. If you wish to make sure that you are performing the very best job possible, you will want to sign up for a paid professional service like Aweber or Get Response.
Free autoresponders just don’t make the grade. Their deliverability rates are horrible, ads are frequently included in your emails and so they only let you send into a very limited amount of subscribers. Professional services, however, boast greater deliverability rates while they have existing relationships with email agencies that enable almost all of their emails being delivered.
Tool 2 – Tracking Service
The 2nd tool a message marketer should get is Tracking Multiple Email Recipients that lets you track clicks and sales. Although autoresponders provide their own personal tracking services, these often spew out long ugly links if you are using text emails. Having such long links may decrease your click-through rates by using a non-tech savvy audience, who rec1pients nothing like simply clicking on long links. An alternative is to apply tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz enable you to track sales for your own products too, while BudURL and Bit dot ly only enable you to track clicks.
As well as the mandatory autoresponder and tracking service, a delivery monitoring services are yet another tool you can think about for monitoring your email campaigns. These services enable you to monitor the deliverability rates of your own mailings.
How this is accomplished is because they could have a seed set of emails registered at all of the service providers, like Gmail, Hotmail and Yahoo. You download this seed list and import it in your autoresponder. From that point, you may track the deliverability rate to the seed list, which gives you a good idea of methods well your emails are obtaining delivered.
Should you email your subscribers often, maintaining some form of ‘broadcast calendar’ is advisable. You can either develop a simple calendar using Notepad or if you are more conventional, work with an offline calendar or perhaps a notebook. Accomplishing this can help you keep your email campaigns organized so that you don’t lose an eye on when and what you must be mailing out.