To attract the attention of today’s busy readers, you must respond to their need for clearness and conciseness in written communication. Business writing seminars will help you to get the skills you need, learn to recognize and avoid common mistakes and receive a tool kit of proven techniques for delivering information powerfully, persuasively and professionally.
The ability to write clearly and persuasively is one of the most valuable skills a person can have. Business writing seminars are practical and tailored particularly for employee needs. You will learn to write for results when using our custom-designed workbooks that comprise industry-specific language and your own writing examples. You will also learn to recognize and revise the muddy language that can clutter documents and tarnish your company's image.
How you will benefit from the business writing seminar ?
• Update and improve your business writing skills for more effective and persuasive e-mails, memos, letters and reports
• Organize your documents with your readers’ needs in mind
• Create reader-friendly layouts to highlight important information
• Craft sentences that get and hold your readers’ attention
• Edit your writing for clarity and ease of reading
• Avoid archaic expressions and common grammar, punctuation and usage errors
What you will cover on the business writing seminar?
Seven General Concepts
• State your purpose quickly
• Separate details from actions
• Write conversationally to engage your readers
• Update your writing style for today’s business environment
• Be specific and concrete
• Be personal and positive
• Avoid overworked words and phrases
Organizing Information
• How to start writing quickly
• Organize information to help your readers
• "Data dumping” and mind mapping as organizational tools
Being Concise and Clear
• Measure your writing efficiency
• Recognize and eliminate unnecessary words, phrases and repetition
• Tecniques for writing concretely
• Substitute heavy, confusing phrases with simple language
• Techniques for writing concretely
Using Strong Verbs
• How strong verbs improve writing
• Identify and avoid masked and passive verbs
Writing Letters
• Salutations and openings that get attention
• Effective transitional sentences and closings
• Personalize your letters to create interest and establish credibility
• How to be positive and convey sincerity
• Write refusal letters with clarity and tact
Reviewing Mechanics
• Correct grammar, punctuation and word usage
• Using parallel construction
• Proofreading techniques
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