|
| Training Seminar Providing |  1. Keep in mind that your training seminar is a marketing tool not just a goodwill gesture. This means balancing providing worth to the attendees while still getting your sales message out.
2. Choose a training seminar topic that you know will be very interesting. Ask 10 or 20 people within your existing network for ideas. If it interests them, chances are it will be interesting to other members of your target audience. As soon as you perform your informal survey, keep track of widespread threads. Incorporate them into your current training seminar or make note of them for future ones.
3. Make sure that any topic you choose, you know the information especially well. Your training seminar is intended to show your proficiency not underline your weak spots.
4. Set a deadline and limit the space. Make both of these items important in your training seminar announcements as this forces people to register in a timely manner and suggests high demand.
5. Send a written corroboration of the training seminar registration by fax or email to decrease the no-show factor.
6. Arrange a survey for people to complete at the end of the training seminar. Propose a free report or CD in addition to any seminar handouts to get as many finished as possible.
7. Present a special offer to anybody who signs up for your featured service. Make the offer time-lined so that you force them to make a choice quickly as they still have your abilities fresh in their mind.
Training seminars are an exceptional way to market your services. For the best success, make certain everything you do concerning your training seminar markets you and your abilities.
|
|
