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| Free Seminars |  Giving free public seminars is one of the most overlooked methods to fill your private practice or small business with new clients. Public seminars give you experience, publicity and help to position you as a specialist.
1. What to speak about?
Free public seminars are a great method to underline a niche. You should offer a seminar that marks an area that you specialize in such as eating disorders, career counselling, or anger management. If you don’t specialize in any one area you might propose a seminar on general topics that may be of interest to different groups such as how to manage stress, work-life balance, or how to communicate successfully.
2. When to hold the seminar?
The majority of people will attend a seminar held at the beginning of the week than at the end of the week. Build your presentation last about 45 minutes and leave 15 minutes for a question and answer period.
3. Where to hold the seminar?
You may make use of your office if it is big enough, or the public library, a church hall, or the local school. You should make contact with the not-for-profit associations in your community as they are always looking for speakers.
4. How to promote the seminar for free?
The majority of newspapers will allow you to place a free advertisement when you propose a public seminar. If you are looking for speaking meetings place an ad saying that you would greet the opportunity to give a free seminar to community groups and not-for-profit associations. Make certain you tell them the seminar is free of charge and how long it will last.
5. How to advertise the practice or small business at the seminar with no hard selling?
Tell people who you are and about your business with the help of your written introduction. It should give a quick list of your official documents and advantages your clients get when they engage your services. Prepare a brochure with a list of tips with reference to the seminar and comprise your contact information.
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